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Thursday, 23/05/2013 10:21 GMT +7

Email marketing

Back to Basics: Email Marketing Metrics

43 years ago
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results

What MarTech Means for All of Us Now

43 years ago
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything

A 10-Point Strategy to Optimize Your Email Program

43 years ago
Need to improve your email marketing program's performance? Part one in a two-part series

More Tactics to Grow Your B2B Email List

43 years ago
Three steps to building your email lists without jeopardizing your list quality or sender reputation

Marketing

Study: Major Brands Cling to Instagram

43 years ago
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured

Social Media a Major Motivator for Mass Affluent Consumers

43 years ago
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn

70 Percent of Brand Engagement on Pinterest Is Generated by Users

43 years ago
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

43 years ago
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

43 years ago
IAB reports that digital ad revenue has scored all-time highs two years running

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

43 years ago
The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

43 years ago
GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads

SocialGuide and Nielsen: Growing Power of Social TV

43 years ago
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen

Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

43 years ago
The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

43 years ago
The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates

What's news?

Back to Basics: Email Marketing Metrics

6 hours ago
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your...

What MarTech Means for All of Us Now

6 hours ago
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will...

3 Questions to Ask Your Local Search Optimization Specialist

6 hours ago
How do you make sure that your business shows up when people run searches based on their location?

The Rush to Go Live With Mobile

6 hours ago
Why is everyone rushing into mobile if very few seem confident about what they are doing?

Mobile Payments Company Payvia Acquires LA-Based Mogreet

6 hours ago
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total...

Sports Marketer Van Wagner Moves Into Digital Video

6 hours ago
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at...

Conde Nast Expands Digital Network With Wired Video Series

6 hours ago
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles

Data Shows 'Big Data Marketing' Is a Growing Field

6 hours ago
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large

'How to Win' Customer Relationships and 'Influence' Digital Performance

6 hours ago
Take a page from Dale Carnegie's 'How to Win Friends and Influence People' when embarking on the B2B company buying journey

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

6 hours ago
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first 'true two-seat sports car' in the North American market in...

Visual Storytelling

6 hours ago
How to use images to make your brand come alive

Pinterest Introduces Rich Pins for Better Brand Collaboration

6 hours ago
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins.

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

6 hours ago
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do

Social Success via Search

1 day ago
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic...

4 Marketing Buzzwords That Shouldn't Scare You

2 days ago
Deconstructing 'big data,' 'mobile marketing,' 'predictive analytics,' and 'convergence analytics' and how you can take advantage of what's really...

Social Networks

Visual Storytelling

43 years ago
How to use images to make your brand come alive

Pinterest Introduces Rich Pins for Better Brand Collaboration

43 years ago
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins.

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

43 years ago
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do

Social Success via Search

43 years ago
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search

Top 5 Most Socially Devoted Brands on Twitter [Survey]

43 years ago
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

43 years ago
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest

General Marketing

The Rush to Go Live With Mobile

43 years ago
Why is everyone rushing into mobile if very few seem confident about what they are doing?

Mobile Payments Company Payvia Acquires LA-Based Mogreet

43 years ago
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees

Sports Marketer Van Wagner Moves Into Digital Video

43 years ago
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday

Conde Nast Expands Digital Network With Wired Video Series

43 years ago
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles

Data Shows 'Big Data Marketing' Is a Growing Field

43 years ago
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large

'How to Win' Customer Relationships and 'Influence' Digital Performance

43 years ago
Take a page from Dale Carnegie's 'How to Win Friends and Influence People' when embarking on the B2B company buying journey
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