With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will...
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first 'true two-seat sports car' in the North American market in...
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday
