We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door
Audi is a company known for innovation, and this is the essence of a new series of commercials released by the luxury car manufacturer in the United...
Once again, ABT Sportsline is pickup up where one of the Volkswagen Group brands left off, and in particular, Audi and its refreshed 2013 R8 V10, for...
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18)...
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO)
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers
Jack Link's 'Messin' with Sasquatch' TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006.
