One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search

Top 5 Most Socially Devoted Brands on Twitter [Survey]

01-01-1970 07:00

Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

01-01-1970 07:00

The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest

What Social Fragmentation Means for Marketers

01-01-1970 07:00

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

01-01-1970 07:00

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns

Women's Health Mag Promotes Challenges via Facebook

01-01-1970 07:00

This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18)...

General Marketing

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4 Marketing Buzzwords That Shouldn't Scare You

01-01-1970 07:00

Deconstructing 'big data,' 'mobile marketing,' 'predictive analytics,' and 'convergence analytics' and how you can take advantage of what's really going on

How Will Yahoo's Purchase of Tumblr Affect Advertisers?

01-01-1970 07:00

With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform

Putting the 'U' Back in Automation

01-01-1970 07:00

We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs

Marketo Shares Jump 57% in IPO

01-01-1970 07:00

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO)

Choose Not to Confuse

01-01-1970 07:00

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers

7 Subreddits Online Marketers Should Follow

01-01-1970 07:00

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us

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